International Conference on Tourism Marketing and Destination Branding

The premier forum for the presentation of new advances and research results in tourism marketing and destination branding.


2nd International Conference on Tourism Marketing and Destination Branding – October 21-23, 2020

Viseu (100 km from Porto), Portugal, will host the premier forum for the presentation of new advances and research results in tourism marketing and destination branding.

This conference is integrated in a prestigious event, the ART&TUR – International Tourism Film Festival, providing an international platform for the academicians, researchers, managers, industrial participants and students to share their experiences with global experts.


All full paper submissions will be peer reviewed and evaluated based on originality, technical and/or research depth, accuracy and relevance to conference theme and topics




Submitted abstracts will be evaluated by the Scientific Committee. If abstract is accepted, author agrees to send full text paper, including results, tables, figures and references. All submissions should report original and previously unpublished research results no matter the type of research paper you are presenting. Full text papers (.docx and .doc) will be accepted by Electronic Submission Form. Manuscripts should meet the format set by the Conference committee and are subject to review.

  • Please submit your papers via online submission form.
  • For more information about the conference, you are welcome to contact the organizing committee directly via



  • Abstract submission deadline: 26 June 2020
  • Feedback to the authors: 10 July 2020
  • Paper or Film submission deadline: 11 September 2020
  • Registration Deadline: 18 September 2020
  • Conference Dates: 21-23 October 2020

We encourage you to invite colleagues to participate in the conference and submit original research for the conference.



  • Authors: 165€
  • PhD Students: 120€
  • Attendee: 120€ (with meals included) / free (no meals included)

Free Submission for the following authors:

  • Members of CiTUR – Centre of Research, Development and Innovation in Tourism
  • ESTM Master Students
  • Students orientated by CiTUR members


Tourism is one of the fastest growing and dynamic industries in Portugal and in the world. In such a competitive market, a constant innovation is required, creativity being a means to obtain competitive advantages, highlighting and differentiating destinations and companies from their competitors. Tourist Marketing becomes thus essential, because it develops methods and strategies to create and make known products, services and tourist destinations.

Branding is important to create visibility and competitive differentiation, causing tourists to identify with certain brands. The tourism marketing strategy creates a relationship with consumers that influences them at the time of purchase decision. Consequently, by positioning itself properly in the market, companies and tourist destinations gain recognition and notoriety, resulting in the generation of results and a greater attraction of tourists to the destination.

The international conference “Tourism Marketing and Destination Branding” aims to contribute to an exchange and a closer link between researchers and professionals in Marketing and Tourism, promoting transdisciplinary approaches and the creation of synergies between the various relevant areas, which are the theme of the conference: tourism marketing; branding in tourism; audio-visual communication in tourism; media & technology in tourism; storytelling, cinema and tourism; and innovation in tourism.

TOURISM MARKETING (click for more info)

Chaired by Júlia Fonseca

In this section we intend to analyze the articulation between the marketing activities and the knowledge of the clients and tourist consumers; identify marketing as a management tool and as a factor of success and competitiveness of a company / destination; identify and make explicit the use of tools and tools to support marketing decisions and identify trends in the marketing of tourism, as well as identify the elements that make up a marketing plan for tourist services and destinations.

Proposed topics:

  • Tourism marketing and sustainability
  • Studies on city marketing
  • Destination marketing organizations
  • Tourism mobility and urban space
  • Entrepreneurship in tourism marketing
  • Tourist decision-making and destination awareness
  • Value of co-creation in tourism
  • Designing and marketing tourist experiences
  • Visitor attractions and events
  • Over-tourism and resistance to tourism
  • Trust and reputation
  • Tourism and the collaborative economy

  • Well-being in tourism
  • Reputation and online reviews
  • Tourist behaviour in social media and interactive marketing
  • Destination marketing and management
  • Tourism and the Environment
  • New Approaches in Tourism Promotion
  • Creative industries and tourism cooperation
  • Relational Marketing in tourism (CRM)
  • Digital marketing
  • Influencers in tourism
  • Referral Marketing
  • Content Marketing
BRANDING IN TOURISM (click for more info)

Chaired by Francisco Dias

Faced with the increasing competitiveness of tourism, brands emerge as an important asset that confers identity to tourism products and destinations, which involves a set of considerations linked to imagery, values and symbols. In this way, destination branding is an important strategic resource, as it allows the achievement of competitive advantages for the destinations, and the implementation of appropriate strategies of positioning and communication, in a context of highly competitive markets. To shed light on the cutting-edge studies on branding in tourism, the conference invites innovative researchers to submit interesting papers on the following topics (although other relevant issues may also be eligible).

Proposed topics:

  • Marketing tourism places, events and spaces
  • Strategic issues in destination branding
  • Measuring destination branding and marketing effectiveness
  • Branding in tourism and hospitality
  • Place branding and destination marketing
  • Street art and city branding
  • Destination branding challenges
  • Branding and national identity
  • Destination branding in practice
  • Tourism destination branding
  • Destination image
  • Nation brands
  • Relational brand networks
  • Success or failure stories in destination branding and marketing
  • Best practices in destination branding and marketing

Chaired by Sofia Eurico

As more and more people travel to spend their vacation away from home, they expect to be thrilled with the places they decide to visit, therefore they look for destinations that provide a more personal touch and unique features. Thus, the uniqueness (that is, places that boast of regional or exotic cultural characteristics) is predicted to draw the attention of travellers. These unique places, however, face the daunting task of breaking into the roster of conventional tourist destinations and enhance their competitiveness in the world tourism market. The key factor that makes the difference in this area can be an appropriate combination of art media, technology and creativity. In this context, we challenge innovative researcher to share their up-to-date studies.

Proposed topics:

  • Visual communication technology
  • Applications of visual communication technology
  • Advances in visual communication technology
  • Coding and visual communication
  • Information engineering and visual technologies
  • Information and visualization
  • Music and sound in cinema and video for tourism
  • Documental cinema in the tourism domain
  • Fiction between real image and animation
  • Biographies, filmographies and film genres
  • Cinematographic and audio-visual production
  • Visual communication in tourism
MEDIA & TECHNOLOGY IN TOURISM (click for more info)

Chaired by Fernanda Oliveira

Technology has had great impacts on the tourism. It has been noted that technology has had exceedingly great benefits to the tourism industry, especially in line with the provision of services that are up-to-date with the current trends in the sector. This has been quite important in that it has led to the invention of more sophisticated technologies. And one of the areas that technology is often adversely used in the tourism industry is in marketing and communication.

This is because of the fact that for the sector to thrive and have better high returns, it is quite important to ensure that there is creation of awareness on existing tourist attraction sites. This is where media, technology and marketing comes into perspective. Unlike in other industries, marketing in tourism needs to be conceived and performed in a concise manner. This is due to the fact that it involves a wide scope as it should reach each corner of the earth. Moreover, the tourism industry is very expansive and embraces many other industries, thereby enhancing the great need of using well established marketing strategies.

Proposed topics:

  • The impact of ICT on tourists’ decision-making and consumption processes
  • Technological issues in tourism and hospitality
  • New media, technology and the arts
  • Robots and artificial intelligence in tourism
  • Communication technology and tourism
  • Filmmaking and video production in tourism
  • Professional photography applied to tourism industry
  • Other related issues

Chaired by Ana Luísa Pires

Film tourism is a relatively recent tourism niche that involves tourist experiences induced by the viewing of a moving image, encompassing film, television, pre-recorded products and digital media. Positive results of film-tourism for the tourist industry include the reinforcement of the screened destinations image and the increase in the number of visitors.

Research on film tourism been focusing mainly on understanding it from a management perspective, by looking at measurable aspects such as the economic impact of film tourism in a given destination. Besides the analysis of quantitative results associated with the impacts of film tourism, it is important for this complex and interdisciplinary phenomenon to be examined from the perspective of other disciplines. Recent approaches to film tourism have been looking at its potential to respond to tourists’ needs for creative experiences and to provide interactions with the film destination, as well as the fulfilment of emotional stimuli.

In this section we welcome papers that bring new insights into the field of film tourism, whether by resorting to more traditional management and marketing perspectives, or by implementing innovative methodologies and approaches.

Proposed topics:

  • Film tourism impacts
  • Film commissions and the promotion of film locations
  • Literature, cinema and tourism
  • Cinema as a tool for destination branding
  • Performative arts and tourism
  • Social media and storytelling
  • Storytelling in destination branding
  • Branded entertainment
  • Storytelling and place branding
  • Cultural branding and storytelling
  • Audio-visual and storytelling
INNOVATION IN TOURISM (click for more info)

Chaired by Nuno Almeida

Innovation is a complex and multidimensional process, and tourism is one of the areas where innovation is most evident, either through the creation of new business concepts, new forms of tourism experience or new technologies. In this context, it becomes crucial to support and highlight studies that contribute to increasing the competitiveness of organizations through innovation. For the sake of clarity, the following themes are suggested, although other relevant themes are also eligible:

Proposed topics:

  • Design thinking for the advancement in tourism
  • Innovation and product development in tourism
  • Destination product innovation
  • Innovation and innovative strategies in tourism
  • Innovation and co-creation in tourism
  • Organizational culture and Innovation 
  • Marketing of innovation and customer behaviour
  • Innovation networks in tourism
  • Softwares de CRM aplicados ao Turismo
  • Apps in tourism
  • Smart cities
  • Other relevant issues

CiTUR – Centre of Research, Development and Innovation in Tourism

R&D unit that associates 17 higher institutions (universities and polytechnics) and involves more than 200 researchers.

Its mission consists of developing applied research with multi- and interdisciplinary character, and sharing of scientific knowledge in tourism.
CiTUR’s vision is to be a leader in applied research, development and innovation; be recognized by society, civil and business, for the higher capacity to generate and share knowledge in tourism.

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